London, 2 September 2026 - HBX Group (HBX.SM), a leading B2B travel technology marketplace, and Vorsee (by ZYTLYN Technologies AG), the Swiss travel AI company behind the ActionOS platform, today announced a strategic partnership to bring Vorsee's predictive travel intelligence and agentic AI capabilities to HBX Group's hotel partners.

Through the partnership, Vorsee ActionOS will be embedded across HBX Group's hotel technology ecosystem, including the Partner Portal, Roiback and Civitfun, bringing predictive capabilities and specialised AI agents into the technology environments hotel partners already use. The integration combines Vorsee's forecasting expertise with HBX Group's extensive marketplace data, enabling hotels to anticipate market shifts and make better-informed commercial decisions.

Hotel teams operate in an environment shaped by changing demand patterns, evolving source markets, event-driven travel and macroeconomic volatility. Traditional reporting explains what has already happened; this partnership is designed to help hotels anticipate what comes next and respond with confidence.

Vorsee ActionOS combines travel-specific data, forecasting models live travel signals and specialised AI agents operating within defined permissions and controls. Enhanced by HBX Group's proprietary demand and booking data, the solution can analyse market signals, generate recommendations and, where appropriate, help execute actions across areas such as demand forecasting, pricing, revenue management, distribution and marketing.

Integrated directly into the HBX Group ecosystem, these capabilities support the commercial, digital and operational activities hotels manage every day. For example, a hotel could identify a demand surge from a specific source market before it becomes visible in its own booking data, allowing it to adjust pricing, marketing and inventory allocation earlier.

The result is more connected path from market signal to commercial action, helping hotels identify opportunities earlier, focus on the most valuable source markets and make better-informed decisions across revenue, marketing and distribution.

For HBX Group, the partnership represents another step in its strategy to expand beyond travel distribution by combining marketplace connectivity, data, AI and hotel technology into a more integrated offering for hotel partners. By embedding these capabilities within the solutions hotels already rely on, the partnership aims to make AI more practical and accessible across everyday commercial decision-making.

Javier Cabrerizo, Chief Strategy, Transformation & AI Officer at HBX Group, said: "Our industry has spent decades looking in the rear-view mirror, reacting to demand instead of anticipating it. Together with Vorsee, we are giving hotels predictive intelligence that combines travel-specific forecasting models, live market signals and AI agents that turn insight into action, embedded directly into the workflows they already use. This is the change our industry needs, and what being AI-first really means."

Houman Goudarzi, Founder and Chief Executive Officer of Vorsee, said: "Vorsee ActionOS brings predictive travel intelligence and specialised AI agents into the platforms hotel teams already use, while HBX Group contributes the data, technology footprint and global reach needed to scale those capabilities across the industry.

"Together, we can create a direct connection between identifying changes in the market and taking timely, controlled commercial action."

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About HBX Group

HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.

Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.

HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN: GB00BNXJB679.

More information:
https://www.hbxgroup.com/

HBX Group Media Contact
PR & Media Relations media@hbxgroup.com
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About Vorsee

Vorsee drives this transformation by providing autonomous AI agents grounded in proprietary, predictive travel insights. Beyond forecasting future demand, Vorsee agents actively translate those predictions into concrete commercial actions. By instantly recommending pricing, optimising inventory, and updating marketing strategies within your defined guardrails, Vorsee agents empower travel organisations to anticipate market shifts and capture new opportunities without the manual heavy lifting. Vorsee is a brand owned and operated by ZYTLYN Technologies AG.

More information:
vorsee.ai/platform

Get in contact:
hello@vorsee.ai
vorsee.ai/contact-us

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